Cultural remix: Numito's Japan-infused branding revolution


Visual branding for Numito, a platform-as-a-service that provides building blocks for power payments and digital investment solutions.

From client onboarding and trading, to client account management and asset servicing, Numito is an integrated, scalable front and back office solution.

We help new businesses get to market faster, or reduce the technology burden on established businesses. This means they can focus on what matters most to them: their customers.

Project type
Brand Guidelines Brand identity Key Visuals Merch Design

The Challenge

Our mission was to make sure that Numito’s new product stands out in the competitive market. So we went all in and added some vibrant branding features to make it pop! We also made sure that it looks super fresh and trendy, with a modern and sleek design that’s perfect for today’s world. And to keep everyone happy, we balanced things out with a more formal and professional look that’s sure to impress the more conservative crowd.

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Our Vision

Welcome to the wonderful world of Numito, where Japanese design and culture are taking center stage! Inspired by the beauty of origami, we folded and animated the first character of the startup’s name, creating an adorable little ‘N’ that looks just like real paper origami. The full logo is even more impressive, with the ‘N’ character modified to look like a Japanese hieroglyph. Our design techniques make it look like a square origami, so you can almost feel the paper between your fingers! And, as if that weren’t enough, we created an icon to represent the product application. It’s groundbreaking and we’re proud of it!

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The Process

We didn’t just create a brand guide, we crafted a masterpiece. It’s got all the fancy bells and whistles – merch, social media design, typography, colors, and even a guide on how to use the logo. And with this guide, you’ll be a branding expert in no time!


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