A Positive Impact Marketing Agency

KAT&Company

KAT & Company is a full-service marketing agency specializing in public health and safety and non-profit work.

KAT&Company approached us with a strong desire to redesign their website to reflect better their nationwide impact and the significance of their mission. They refer to themselves as “A Positive Impact Marketing Agency” because of their contributions to society. Founded in the 1980s as a videography agency, they gradually transitioned into marketing. Over the last 15 years, they have focused on public health marketing, participating in numerous social campaigns to positively impact people’s lives.

Project type

Website

Services

Front-end Development Illustration Interaction Design Web Design Web Development

Technologies

WordPress

The Challenge

The primary challenge was to communicate with an audience through visuals and animations. KAT&Company specifically wanted an ampersand, a recognizable element of their logotype, to be a central design feature. This ampersand was envisioned as a character that navigates through the website, conveying the company’s most powerful messages. In addition to this complex task, we needed to find a way to express their energetic, caring, and vibrant attitude through graphic elements and colors.

The Vision

KAT&Company is a trusted and reliable partner for their clients, recognizing the importance of building solid relationships with the people they serve. They prioritize effective communication as a critical aspect of their service. Our vision was to develop a robust communication tool that would prominently highlight the positive values of KAT&Company.

Our Process

Using the yellow brand color as a base, we developed a vibrant, energetic palette that perfectly aligns with the company’s mood and ideology. The ampersand became a unique graphic element, capable of being combined with other graphic elements to create distinctive patterns and illustrations while also standing alone as a self-sufficient figure.  We used the animated ampersand in the key messages to emphasize their importance. The ampersand was prominently featured in the sentences, visibly enhancing their value and meaning.