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Cultivate
Good communication can inspire, connect and transform.

Cultivate

A minimalistic and elegant online home for an Australian communications agency.

It all began with a grandiose idea, of course: create a top-notch website for the company to communicate with their no-nonsense thinking clients. While always a huge bonus, “creative thinking” communication was not a factor in this case, since the message conveyed had to be concise and unambiguous.
Cultivate’s promise to their clients is “Your message will be delivered in the right form, place, and time – to the right audience”. That’s exactly what their new website conveys. We know – medals are in order 😀

Project type
Website
Services
Animation Interaction Design Web Design Web Development
Technologies
GSAP WordPress
Recognition
Awwwards Site of the Day CSS Design Awards Special Kudos W3 Awards Best in Show
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Challenge

Clear and concise message delivery was crucial to the client, and we’ve chosen to steer clear of overusing photos and illustrations. While they’re great for establishing a visual mood, they’re also distracting, and we needed to “funnel” the end-user into reading texts. Verbalizing the messages was an idea that stood out during the concept stage. We’ve focused on blending simplicity with elegance and beauty to bring Cultivate’s request to life.

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Vision

It was clear as day that we’ll be putting font front and center as soon as we’ve started the design phase. Harmonious font compositions with a tiny bit of graphical elements in between will ensure clear and direct communication without diverting attention to the other visual elements.

Twist

The twist involved weaving Cultivate’s geographical location into the design. The illustrations used the techniques and patterns of indigenous Australian tribes, native to Queensland, where Cultivate’s offices are located. The Gubbi Gubbi tribes drew with dots, and that’s reflected in our abstract illustrations. The dots’ rightful place provided an additional level of semantics to the website as a whole.

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