Power moves unleashed: Bitmedia's dynamic branding odyssey


Bitmedia is a youthful and dynamic company, and we were challenged to create a brand that reflects its values while leaving room for growth. is like a jack-of-all-trades when it comes to digital advertising and marketing for all you crypto-heads out there. They’ve got their hands in several different directions, with a bunch of products that are their own independent bosses. And guess what? There are even more new products on the horizon! With all of these exciting developments, it’s time for to revamp their branding game and make sure every branch is looking fresh and on point.

Project type
Brand Guidelines Brand identity Key Visuals Merch Design Visual Communication

The Challenge

We were faced with a challenge: to create an umbrella brand that would maintain the current logo of the main brand, which is already widely recognized. We also wanted to ensure consistent branding across all marketing tools, from the website to badges. To achieve this, we needed to develop a flexible logo variant and a set of visual elements that could be easily scaled for different materials and applications.


Our Vision

We settled on a really cool solution that’s both structured and flexible. Everything is built on blocks, from the logo to the patterns and grids, but don’t let that fool you. These aren’t your average blocks! We took the tail of the letter “B” from the old logo and turned it into a talking woman. It’s a clever way to keep the old logo connected to the new graphics.


The Twist

We had a blast brainstorming for the branding project and ended up going with a really cool concept. We’re talking digital streams, data transmission, and information exchange – sounds fancy, right? Well, we turned this complex idea into a fun and flexible pattern that emerged from our new logo design. It’s so versatile that we can create logos for new departments or spruce up existing ones with ease. Plus, the color differentiation makes it a no-brainer to spot that it belongs to a different team.


More projects

Please fill out
the form below.

The sooner you start, the sooner you’ll have it ready.

Introduce yourself.
Share your name and contact details so we can stay in touch.
Please enter your name
Please enter your email
Please fill in your company name
Project rundown.
Spill the beans! Tell us about your project vision, desired outcomes, and goals you're striving for.
Thank you.
We won't wait for three days to reply, you got us at "hello"!

We use cookies to improve our site and your shopping experience by delivering you engaging, personalised content and advertising. You can manage cookies via your browser setting at any time, or click Accept to agree to our Cookies Policy.