Webflow vs WordPress: Which website builder is right for you?

In today’s digital age, selecting the right website-building platform has become a mission-critical decision for CMOs, CEOs, and startup founders. This choice often boils down to two major players: WordPress, an open-source content management system that powers an impressive 39% of all Internet websites, and Webflow, a streamlined Software-as-a-Service (SaaS) application. Both platforms offer robust solutions for creating engaging websites without needing in-depth technical knowledge, yet they represent entirely different approaches to website construction. Whether you’re an experienced web designer or just starting on your web design journey, understanding the key differences between these two platforms can significantly impact your project’s success. This comprehensive comparison will delve into WordPress and Webflow’s unique strengths and weaknesses, equipping you with the knowledge to choose the best platform for your needs.

Webflow vs WordPress overview

When it comes to website creation platforms, Webflow and WordPress have positioned themselves as leading contenders.

WordPress, an open-source content management system (CMS), powers an astounding 42% of all websites on the Internet. Launched in 2003 as a blogging platform, it has evolved into a full-fledged CMS capable of managing various sites, from eCommerce stores to business websites and portfolios. What sets WordPress apart is its expansive ecosystem of themes and plugins, which allow users to customize the core software to their specific needs. Despite its numerous strengths, users need to manage their own hosting, an aspect that some need help with.

Webflow, on the other hand, is a newer, Software-as-a-Service (SaaS) platform that became prominent in 2013. Attracting a market share of around 0.6%, Webflow offers a visual, drag-and-drop website builder, primarily catering to designers looking for a low-code or no-code tool. However, what distinguishes Webflow from its competitors is its offer of access to the underlying code of your site, blending the ease of visual design with the control and flexibility of manual coding. It has its own CMS for dynamic sites, and while it allows you to host your site on any provider, it also offers its own hosting solution, particularly for dynamic content.

Despite their different philosophies and target audiences, both platforms are designed to offer high levels of customization and flexibility. Choosing between Webflow CMS vs WordPress for your business website can be a pivotal decision, as both platforms offer unique features and benefits, but your final choice should be aligned with your specific needs and objectives.

Key considerations for choosing a website building platform


Regarding user-friendliness, both WordPress and Webflow have unique strengths and weaknesses that arise from their respective approaches to web development. These offer diverse experiences tailored to different user needs and levels of expertise.



  • Known for its simplicity and ease of use.
  • Setting up a WordPress site involves purchasing web hosting and installing the WordPress software. Many hosts offer simple installer tools to streamline this process.
  • The user-friendly dashboard interface provides management tools and design modification through themes.
  • Design control can be enhanced by integrating visual, drag-and-drop editing plugins like Elementor.
  • WordPress’s Gutenberg editor is a standout feature, allowing for the easy creation of multi-column designs and including various elements through a block-based system.
  • The extensive plugin ecosystem (over 60,000 available plugins) enables seamless integration with other tools, enhancing WordPress’s core functionality.
  • Some challenges include a steeper learning curve for those unfamiliar with HTML and CSS and the potential clunkiness of arranging separate hosting and domain purchases.


  • Offers a visual, drag-and-drop interface, providing an alternative approach to website design.
  • Set up is straightforward with registration, a brief survey to tailor the experience, and guidance through important concepts.
  • Provides design flexibility through a visual builder that allows control over every element and style choice.
  • Dynamic content can be managed using Webflow’s CMS functionality.
  • Websites can be hosted through Webflow or by exporting static code for external hosting.
  • Strengths include design flexibility and customer support, which are beneficial for those who need in-house development resources.
  • The interface might seem overwhelming to new users due to the profusion of options and complexity of the visual design paradigm. Its CMS capabilities may not be as comprehensive as WordPress’s, especially for content-driven businesses.

The user-friendliness of each platform caters to different types of users. WordPress could be a better fit for beginners or those prioritizing content creation thanks to its simplified layout, extensive plugin ecosystem, and renowned Gutenberg editor. Conversely, Webflow might appeal more to those favoring a visually oriented, drag-and-drop interface, despite a steeper learning curve. The choice between Webflow and WordPress depends on the specific needs and skills of the user.

Design and customization options

WordPress provides robust design flexibility and customization options, primarily facilitated through its extensive collections of themes and plugins.

  • WordPress relies on themes to control the design of a site, with over 10,000 premium themes and more than 5,300 free ones to choose from.
  • WordPress also assumes the use of plugins to enhance functionality, offering almost 59,000 free plugins via the official directory and thousands of premium ones through independent developers and marketplaces.
  • One of the limitations in WordPress design flexibility arises when you want customization beyond the constraints of the selected theme. You would need some knowledge of HTML and CSS, or the use of a visual drag-and-drop design builder plugin like Elementor, to gain further flexibility.
  • Additionally, WordPress integrates naturally with other tools through its extensive collection of over 60,000 plugins available on the WordPress Plugin Directory.
  • As an example of WordPress’s customization capabilities, take the website for “The Obama Foundation”. It uses a customized WordPress theme and leverages various plugins to achieve a unique design and functionality.

Webflow design and customization 

  • Webflow, a SaaS platform, provides design flexibility and customization capabilities through a visual drag-and-drop builder. It’s most suitable for designers seeking a low-code or no-code tool to build websites.
  • Webflow provides over 50 free templates and more than 1,400 premium templates, fewer than WordPress, but still offering a broad selection.
  • Webflow differs from other SaaS website builders by granting access to the site’s underlying code. The visual builder generates the site’s HTML, CSS, and JavaScript, enabling more granular control over design.
  • Webflow does not offer official plugins like WordPress. However, it can be extended through code snippets from other services, offering a more convoluted path to enhanced functionality.
  • The platform enables easy customization without code by allowing the use of drag-and-drop style building blocks, called containers, to construct different sections of a site. This feature, coupled with the ability to make design changes easily after building a site, makes Webflow particularly attractive to those wanting complete control over site design.
  • An example of Webflow’s design capabilities is the website for “Hellosign.” It showcases the power of Webflow’s visual builder and its capacity for custom animations, responsiveness, and interactivity.

WordPress offers a wide range of themes and plugins, enhancing customization capabilities but may require some coding knowledge for comprehensive flexibility. Conversely, Webflow delivers a visual, drag-and-drop builder offering control over every design element and style choice on a site, making it appealing to designers and those comfortable with HTML and CSS. Both platforms are powerful, and the choice depends on the user’s specific design needs and level of technical expertise.

SEO and performance

WordPress SEO and performance:

WordPress relies heavily on plugins to provide SEO features and performance optimization.

  • SEO plugins such as Yoast SEO and All in One SEO are widely used to optimize content for keywords, add metadata for search engine bots, improve readability, and offer keyword guidance. These plugins are powerful tools for enhancing SEO on a WordPress site.
  • However, these SEO enhancements through plugins come with a caveat: they can add unnecessary code that potentially slows down the site’s speed, impacting overall performance.
  • Performance optimization in WordPress is also typically achieved through plugins. Various plugins can be used to improve aspects like caching, image optimization, database clean-up, and more to speed up the website.

Webflow SEO and performance:
Webflow offers a more integrated SEO and performance optimization solution, with many built-in features that do not require additional plugins.

  • Webflow has built-in SEO optimization, which automates many tasks and saves time. For CMS content, meta titles and descriptions are automatically created based on fields you create and define. While this provides convenience, it may limit SEO customization.
  • Additionally, Webflow has a strong focus on mobile-friendliness, a critical factor for search engine ranking.
  • Webflow’s auto-generation and submission of sitemaps, combined with clean, lightweight code, make the site appealing to search engine crawlers, thus enhancing SEO.
  • Performance-wise, Webflow offers better out-of-the-box optimization than WordPress. All Webflow websites receive free SSL, and the clean code powered by HTML, CSS, and JavaScript can lead to better site performance and faster load speeds.

Both platforms offer ways to optimize SEO and performance. WordPress offers more control through a vast array of plugins, although this might add unnecessary code that could impact performance. On the other hand, Webflow provides built-in SEO and performance optimization, which can benefit those looking for an all-in-one solution and cleaner, lighter code. However, this may come at the cost of some customization flexibility in terms of SEO.

E-commerce functionality

WordPress e-commerce functionality

WordPress does not natively support e-commerce functionality but can be extended to become a full-fledged e-commerce platform using plugins.

  • The most popular and effective of these is WooCommerce. As a free plugin, WooCommerce can transform your WordPress site into an online store, offering features like product listing, shopping cart, checkout, and secure payment gateway integrations.
  • WooCommerce also supports numerous extensions for more specialized functionality, such as advanced shipping calculators, membership systems, subscriptions, and more.
  • While WooCommerce itself is free, there are costs associated with payment portals, credit cards, and shipping. Also, setting up a WooCommerce store may require more effort than Webflow, but it can become cheaper in the long run due to its flexibility and the vast array of free and paid extensions available.

Webflow e-commerce functionality

Webflow has built-in e-commerce capabilities as part of its e-commerce plan.

  • Webflow’s e-commerce functionality is integrated directly into the platform, making setting up an online store easy. Features include product listing, shopping cart, checkout, and secure payment gateway integrations.
  • With Webflow, you can activate an extension and integrate your shipping services, making the process fairly straightforward.
  • However, Webflow offers fewer options for payment processors compared to WooCommerce. This could limit your flexibility in choosing the payment gateway that best suits your business needs.
  • Additionally, Webflow charges a standard fee for its e-commerce functionality, which exceeds the fees charged by payment gateways and shipping companies.

In conclusion, both WordPress and Webflow can facilitate e-commerce functionality. With the WooCommerce plugin, WordPress offers more flexibility and options but may require more setup time. On the other hand, Webflow provides a built-in, more straightforward e-commerce setup, although it comes with fewer options for payment processors and additional fees.

Support and resources

WordPress support and resources 
As an open-source platform, WordPress does not provide direct customer support. However, given that it powers over 42% of all websites on the internet, the community around it is vast and highly active.

  • This wide usage has led to the creation of a wealth of online learning resources and community forums, where you can get help from other users or experts who share their knowledge and experience. Sites like WPBeginner, WordPress Stack Exchange, and the official forums are all excellent places to seek advice and answers.
  • There are also thousands of tutorials, guides, and articles available online that cover virtually every aspect of using WordPress, from setting up a website to advanced customization and troubleshooting.
  • The platform integrates seamlessly with numerous tools and offers over 60,000 plugins in the WordPress Plugin Directory, further expanding its functionality.
  • However, customizing a WordPress website can require extensive coding knowledge, or you might need to hire a WordPress developer.

Webflow support and resources 
Webflow offers direct customer support to paying customers, providing more formal assistance than WordPress.

  • The Webflow team is available via email on weekdays and is ready to help users navigate their issues. This comes as part of the package when you subscribe to a paid Webflow plan.
  • Webflow University is a comprehensive resource, offering a broad range of tutorials and guides on how to use Webflow effectively. You can also find resources on the Webflow blog and the community forum, which allows users to ask questions and share knowledge.
  • Webflow also offers events and groups where users can learn more about the platform and network with other creators.
  • Although Webflow’s editor can feel overwhelming to some users, these resources make it easier to familiarize oneself with the platform.
  • However, Webflow doesn’t integrate with as many third-party tools as WordPress, limiting its extensibility. You can use code snippets to integrate other tools, but these integrations aren’t as deep as those you would find in WordPress.

WordPress relies heavily on community support and the availability of online resources, while Webflow offers more formal customer support and a well-structured set of educational resources. The choice between the two often comes down to individual preference and the project’s specific needs.

Pricing comparison between WordPress and Webflow

In terms of costs, both Webflow and WordPress come with their own unique pricing structures. These costs are usually dictated by hosting, themes or templates, and additional features or services you may require.

WordPress pricing

The core WordPress software is open-source and free. However, to run a website on WordPress, additional costs come into play:

  • Hosting: You’ll need a hosting provider to power your WordPress site. For a low-traffic site, hosting can cost as little as $5-$10 per month. High-traffic sites can increase this cost to $20+ per month.
  • Domain Name: While the cost varies, a domain name is another necessary expense when creating a WordPress website.
  • Themes and Plugins: Though there are free options available, premium WordPress themes usually cost between $50-$60. Premium plugins can range anywhere from $10 to $100+, depending on their functionality.

Overall, the cost of running a simple WordPress site can start from as low as $50-$75 per year. However, considering premium themes, plugins, and potential hosting upgrades, a more realistic annual cost would be between $150-$350.

Webflow pricing

Webflow allows you to sign up and create your website for free. However, to publish your website and make it accessible to others, you’ll need a paid plan:

  • Site Plans: Webflow’s regular site plans start at $12 per month (billed annually) and can go up to $36 per month (billed annually). For eCommerce sites, plans start at $29 per month (billed annually) and can rise to $212 per month (billed annually).
  • Templates: Although Webflow offers free templates, premium ones generally cost between $49-$79.

Considering these costs, running a basic Webflow site could cost approximately $144 per year. However, for dynamic functionality and a premium template, the annual cost would likely be in the range of $240-$450.

While both platforms have their advantages, the final decision often comes down to specific needs and budgets. WordPress may offer more flexibility at a potentially lower cost, while Webflow provides a more streamlined, all-in-one package with predictable pricing.


Understanding the hosting options for Webflow or WordPress is crucial for getting your website live. Let’s explore how hosting works for each platform.

WordPress hosting

WordPress is self-hosted software, which means you’ll need your own web hosting to power the WordPress software.

  • WordPress does not provide hosting as part of its package.
  • You need to arrange and pay for a hosting provider separately.
  • This gives you the freedom to choose a hosting provider that fits your specific needs.
  • You will also need to register a domain name separately.

Webflow hosting
Webflow offers different hosting options based on the nature of your website.

  • For static websites built with Webflow, you can export the code and host it on any hosting provider you prefer.
  • If you choose Webflow’s hosting, you can use their integrated hosting service.
  • Webflow’s hosting is required if you want to use Webflow’s CMS for dynamic content.
  • The all-in-one nature of Webflow means you have everything you need to get your website live without needing external hosting arrangements.
  • Webflow hosting simplifies the setup process and ensures a seamless experience.

While WordPress requires you to arrange hosting and domain separately, Webflow provides an integrated hosting service, making it easier to get your website live. Consider your specific needs and preferences when deciding between the hosting options offered by WordPress and Webflow.

E-commerce functionality

The e-commerce functionality to help you create online stores is available for WordPress or Webflow. Here’s what you need to know about e-commerce on each platform:


  • Webflow integrates e-commerce features directly into its core service.
  • You can design your e-commerce website with complete customization control, from product pages to checkout pages.
  • The checkout page can seamlessly match the rest of your website, providing a cohesive and branded experience for customers.
  • Webflow supports popular payment methods, including Stripe, Apple Pay, Google Pay, and PayPal.
    You can define shipping rules and regions to manage how and where products are shipped.
  • Webflow provides an intuitive order management dashboard that integrates with Zapier for easy printing of shipping labels.


  • WordPress offers e-commerce functionality through the widely used WooCommerce plugin.
  • WooCommerce is a powerful plugin that allows you to create and manage an e-commerce store on your WordPress site.
  • With WooCommerce, you can customize the design, add products, manage inventory, and process payments.
  • It supports various payment gateways and shipping options.
  • WooCommerce offers many extensions and integrations to enhance your online store’s functionality.

When it comes to e-commerce, Webflow provides an integrated and seamless experience, while WordPress with WooCommerce offers a robust and customizable solution. Consider your specific e-commerce needs and the level of customization you require when deciding between WordPress or Webflow.


One crucial aspect to consider when comparing Webflow vs WordPress is security. Here we will delve into the security measures of both platforms, comparing their strengths and weaknesses.

Application, network, and server security

Webflow’s security is built on three levels: application security, network security, and server security. Application security refers to the defenses that protect the web application itself, such as antivirus programs, firewalls, and encryption programs. Network security pertains to the security within internal networks, such as Webflow’s own internal security protocols. Server security is the defense of the servers where data is stored. Webflow sites are hosted on and store their data on Amazon Web Services (AWS), which provides robust cloud security.

WordPress also provides application, network, and server security. However, the server security largely depends on the hosting provider chosen by the user. While there are many reliable WordPress hosting providers, the responsibility of choosing a secure one falls on the user, unlike Webflow where the hosting is predetermined.

Potential cyber attacks and defenses
Both platforms are susceptible to various types of cyber attacks, including DDoS attacks, MitM attacks, phishing & social engineering attacks, drive-by attacks, malware, SQL injection, XSS attack, and zero-day exploits.

Webflow’s defenses include AWS Shield, which protects against DDoS attacks, and automatic updates to its cloud security. Webflow also recommends several third-party integrations for additional security, such as Cloudflare for protection against attacks targeting your website, Firebase for secure member login, and reCAPTCHA for protection against SPAM.

WordPress security depends heavily on the plugins installed by the user. There are numerous security plugins available that can protect against various types of attacks. However, the quality of these plugins can vary, and they often require manual updates, which can create vulnerabilities if not regularly maintained.


Webflow’s modern software design limits the need for third-party integrations, reducing potential vulnerabilities. Webflow’s automatic updates and inbuilt encryption also enhance its security. However, like any platform, it’s not immune to human error, which can create security vulnerabilities.

WordPress’s security vulnerabilities often stem from its reliance on plugins and the potential for manual human error. Low-quality plugins can present security threats, and manual updates can be overlooked, creating vulnerabilities. WordPress also allows more direct access to the site’s code, which can be a security risk if not properly managed.

Compliance and testing

Webflow is ISO 27001 compliant, an international security standard that demonstrates a high level of security. Webflow also conducts penetration testing at least annually to identify and address potential weaknesses in its system.

WordPress’s compliance with security standards depends on the specific configuration of the site, including the hosting provider and plugins used. WordPress does not inherently conduct penetration testing, although individual site owners can arrange for such testing.

Webflow or WordPress can offer robust security measures, but they differ in their approach. Webflow provides a more managed security environment with automatic updates and limited reliance on third-party integrations. WordPress, on the other hand, offers more flexibility but requires more active management from the user to maintain security. The choice between the two will depend on your specific needs and resources.

Webflow vs WordPress conclusion

In closing, WordPress and Webflow both facilitate powerful website building, but have fundamental differences.

WordPress’s open-source model offers nearly endless customization through its expansive theme and plugin ecosystem. This makes WordPress ideal for users wanting maximum design flexibility on a budget. However, coding knowledge may be required for advanced customization.

Conversely, Webflow provides a visual drag-and-drop builder and integrated hosting in a streamlined SaaS platform. With its Webflow cms vs WordPress, Webflow excels at providing an all-in-one solution for non-coders. However, Webflow offers less flexibility in integrations and add-ons compared to WordPress.

For bloggers and content sites, WordPress’s superior SEO and publishing tools like Gutenberg make it an ideal choice. For web designers seeking an integrated platform, Webflow’s visual builder and reliable hosting and support are key benefits.

Consider your specific user skills, design needs, and resources when choosing between these platforms. Pick the one that aligns closest with your website goals and technical capabilities for the best experience.

Please fill out
the form below.

The sooner you start, the sooner you’ll have it ready.

Introduce yourself.
Share your name and contact details so we can stay in touch.
Please enter your name
Please enter your email
Please fill in your company name
Project rundown.
Spill the beans! Tell us about your project vision, desired outcomes, and goals you're striving for.
Thank you.
We won't wait for three days to reply, you got us at "hello"!

We use cookies to improve our site and your shopping experience by delivering you engaging, personalised content and advertising. You can manage cookies via your browser setting at any time, or click Accept to agree to our Cookies Policy.