Examples of non-standard features in eSports websites

As the eSports industry continues to flourish, organizations are on a quest to create unique and captivating web experiences that set them apart from their rivals. One way to achieve this is by embracing non-standard features in their website designs.

This article presents a curated selection of inspiring examples that demonstrate how non-standard features have been successfully implemented in eSports websites, offering valuable insights into the potential of creative web design. Let’s uncover the secrets behind these innovative examples and learn how they have elevated the online presence of their respective eSports organizations.

TSM Facility

TSM (Team SoloMid) is one of the most successful esports organizations in the world, with a roster of top-tier players across multiple games. The organization has invested heavily in creating state-of-the-art facilities for its players, including the TSM Facility in Los Angeles.

The TSM Facility is a 25,000-square-foot esports training center that is home to TSM’s League of Legends team, as well as other TSM players and content creators. The facility features a variety of amenities designed to help players perform at their best, including:

  • Practice Rooms: The TSM Facility has multiple practice rooms equipped with the latest gaming hardware, allowing players to practice and scrim in a professional environment.
  • Streaming Booths: TSM players and content creators can use the facility’s streaming booths to create high-quality content for their fans.
  • Player Lounge: The TSM Facility has a comfortable player lounge where players can relax and unwind between practice sessions.
  • Gym: Staying physically fit is important for esports players, and the TSM Facility has a fully equipped gym where players can work out and stay in shape.
  • Team Rooms: TSM’s League of Legends team has its own dedicated team room, complete with a coach’s office, player desks, and a whiteboard for strategy sessions.

The TSM Facility is a prime example of the investment that esports organizations are making in creating top-tier training centers for their players. By providing players with the best possible facilities, organizations like TSM are able to attract and retain top talent, and give their players the best chance to succeed on the world stage.

We are incredibly proud to share that our Báchoo design team had the distinct honor of being involved in the creation of the website for the prestigious TSM organization. As a renowned eSports powerhouse, TSM sought a cutting-edge and engaging web presence that would reflect its commitment to excellence and showcase its achievements. Collaborating closely with TSM, we developed a visually stunning and user-friendly website that embodies the spirit of this exceptional organization, catering to the needs of its global fanbase and solidifying its position as an industry leader.

Quests by FlyQuest

FlyQuest is an esports organization that competes in various video games such as League of Legends, Rocket League, and Valorant. The organization is known for its commitment to sustainability and environmental causes, and incorporates this philosophy into their esports programs.

One unique aspect of FlyQuest is their “Quests” initiative. These are challenges that the organization creates to engage their fans and promote sustainability. FlyQuest has partnered with various environmental organizations such as the Coral Reef Alliance, One Tree Planted, and the Center for Oceanic Awareness, Research, and Education (COARE) to create these quests.

One example of a FlyQuest Quest is the “Turtle Quest,” which challenges fans to help protect sea turtles by making eco-friendly choices such as using reusable water bottles and avoiding single-use plastics. Another quest is the “Bee Quest,” which encourages fans to plant flowers and create bee-friendly habitats to help protect these important pollinators.

By incorporating these quests into their esports programs, FlyQuest is not only engaging their fans in fun and interactive ways, but also promoting important environmental causes. This approach has helped FlyQuest stand out in the esports industry and attract fans who are passionate about sustainability and making a positive impact on the world.


Metaverse is a term used to describe a virtual world or space where people can interact with each other through avatars or digital representations. In recent years, the concept of Metaverse has gained popularity in the gaming and esports industry due to its potential to provide new and innovative ways for fans to experience their favorite games and esports events. Here are some of the Metaverse features that could change the landscape of esports:

  • Immersive Experience: One of the key features of Metaverse is its ability to provide an immersive experience to its users. In the esports industry, this could mean creating a virtual arena where fans can watch matches and interact with each other in real-time. This would allow fans to feel like they are part of the action, even if they are not physically present at the event. For instance, Team Liquid partnered with The Sandbox, a decentralized gaming platform, to establish a virtual eSports training facility. Fans can visit the virtual training center, engage in mini-games, attend virtual events, and interact with Team Liquid players and staff.
  • Virtual Reality: Another Metaverse feature that could revolutionize esports is virtual reality. VR technology allows users to immerse themselves in a virtual world and interact with it using gestures and movements. For esports fans, this could mean experiencing the game from the perspective of the players, and feeling like they are part of the team. For example, the eSports organization Fnatic collaborated with Decentraland, a virtual reality platform built on the Ethereum blockchain, to create a virtual Fnatic headquarters. Fans can visit the virtual space, participate in events, interact with team members, and purchase Fnatic-branded virtual merchandise.
  • In-game Purchases: Metaverse also offers a new way of monetizing esports events through in-game purchases. Fans could purchase virtual items, such as team jerseys or player skins, which they could use to personalize their avatar or enhance their experience in the virtual world.
  • Fan Engagement: Metaverse features can also enhance fan engagement in esports. Fans could participate in virtual meet and greets with their favorite players, or even play alongside them in the virtual world. This would create a new level of interaction between fans and players, and foster a sense of community among the esports community. The eSports organization TSM FTX announced plans to build a Metaverse presence to engage with fans and offer unique experiences. The organization aims to create a virtual space where fans can interact with players, attend events, and participate in gaming tournaments.
  • Brand Integration: Finally, Metaverse could offer new opportunities for brand integration in esports. Brands could create their own virtual spaces within the Metaverse, where they could interact with fans and promote their products. This would allow brands to reach a new audience and engage with them in a more immersive way.

FaZe Clan shop section

FaZe Clan is one of the most popular esports organizations in the world, with a large following of fans and players. The organization has a dedicated online shop section that offers a wide range of branded merchandise and apparel. Here are some of the features of the FaZe Clan shop section:

  • Variety of products: FaZe Clan offers a variety of products in its online shop, including t-shirts, hoodies, jackets, hats, backpacks, and more. Fans can choose from a range of sizes and colors, and there are options for both men and women.
  • Limited edition releases: The FaZe Clan shop often features limited-edition releases, such as collaborations with other brands or special designs for holidays and events. These items are usually only available for a short period of time, making them highly sought after by fans.
  • Customization options: Some products in the FaZe Clan shop section offer customization options, such as the ability to add a name or number to the back of a jersey or hoodie.
    Special discounts: The FaZe Clan shop occasionally offers special discounts and promotions, such as discounts on select products or free shipping for a limited time.
  • User-friendly interface: The FaZe Clan shop section has a user-friendly interface that makes it easy for fans to navigate and find what they’re looking for. Products are organized into categories, and there is a search bar for specific items.

C9 Academy

Cloud9 (C9) Academy is the development team of Cloud9, one of the largest esports organizations in the world. C9 Academy is designed to train new players and provide them with the necessary skills and experience to compete in the professional esports scene. Here are some of the features of C9 Academy:

  • Training and Development Programs: C9 Academy offers a range of training and development programs to help players improve their skills and knowledge of the game. These programs are led by experienced coaches and trainers who use a variety of teaching methods to ensure that players are learning effectively.
  • Access to Professional Gaming Equipment: C9 Academy provides players with access to the same high-quality gaming equipment that professional players use. This includes state-of-the-art computers, gaming mice, and keyboards, as well as high-end gaming chairs and other accessories.
  • Participation in Tournaments: C9 Academy players have the opportunity to compete in a variety of esports tournaments, both online and offline. This provides them with valuable experience and exposure to the professional esports scene.
  • Professional Coaching: C9 Academy offers professional coaching to help players improve their gameplay and prepare for competitions. The coaching staff consists of experienced esports professionals who provide personalized coaching and guidance to each player.
  • Community and Support: C9 Academy fosters a supportive community of players, coaches, and fans. Players have the opportunity to connect with other esports enthusiasts and receive support from the C9 community.
  • Scholarship Opportunities: C9 Academy offers scholarship opportunities for talented players who demonstrate exceptional potential. These scholarships can cover the cost of tuition and other expenses associated with attending esports events and competitions.

G2 Army

G2 Army is a program created by the esports organization G2 Esports to bring their fans closer to the team and reward them for their loyalty and engagement. The program offers a range of benefits and features designed to enhance the fan experience and build a stronger community around the G2 brand.

One of the key features of the G2 Army program is access to exclusive content and merchandise. Members of the program receive early access to new products, as well as discounts and other special offers on G2 Esports gear. The program also includes a range of digital content, such as behind-the-scenes videos, interviews with players, and access to live streams of matches and events.

Another important feature of the G2 Army program is its focus on engagement and interaction. Members of the program can participate in challenges and competitions, earning points and rewards for their activity on social media and other platforms. The program also includes regular giveaways and sweepstakes, offering fans the chance to win unique prizes and experiences related to G2 Esports.

One of the most unique features of the G2 Army program is its emphasis on community building. Members of the program have access to a private Discord server, where they can connect with other fans and engage in discussions and activities related to G2 Esports. The program also includes regular meet-and-greet events, where fans can meet their favorite players and coaches in person.

Overall, the G2 Army program is an innovative and engaging way for fans to connect with one of the top esports organizations in the world. With its emphasis on exclusive content, engagement, and community building, the program offers a range of features that are designed to enhance the fan experience and build a stronger connection between fans and the G2 brand.

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